Description:
Market Shifts & Consumer Trends
Just when you thought we may return to business as usual, more changes appear on the horizon! Sashi will cover the key market trends, including macro-trends that may affect consumption over the course of 2025 and beyond. As per usual, current category trends and their relationship to the bigger picture will be addressed.
- Market update
- Latest consumer health trends
- Category performance: who are the winners?
- Evolving economic situation
Sashi Anantham, Principal, Consumer Intelligence & Insights, IQVIA
Sashi Anantham is a Principal with IQVIA and has been with the company for 10 years. Sashi has worked extensively in the commercial advisory space for both prescription and consumer health / OTC businesses throughout his tenure with IQVIA. Sashi’s current focus is on understanding how OTC markets evolve in response to consumer behaviour, particularly post pandemic, with his areas of study including market characterisation, consumer preferences, price architecture, demand planning and brand equity. Sashi has also completed a PhD and subsequent post-doctoral research on the genetics of antibiotic resistance in human commensal Escherichia coli.
Beyond the Ballot: The Future of Healthcare and the OTC Industry in 2025
Join us for an in-depth debrief of the 2025 federal election, looking at how the 48th Parliament of Australia will shape the healthcare landscape and what it means for the OTC industry. As with all new parliament, shifts in government priorities, healthcare funding, and consumer health policies could have significant implications for self-care and market dynamics.
This session, led by Nexus APAC Group CEO and Chair, Nick Campbell, will examine key policy commitments, potential changes in healthcare investment, and their impact on the industry, including in pharmacies, retail, and consumer access to self-care products. Attendees will gain insights into economic forecasts, industry challenges, and opportunities for engagement with policymakers to ensure a strong and sustainable OTC sector.
Nick Campbell, CEO and Chair, Nexus Public Affairs
With more than 25 years of corporate affairs experience, Nick Campbell is one of Australia’s leading corporate advisers who leads the Nexus team.
His experience spans corporate affairs, strategy, government relations, campaigns, market access and business development. He also worked for the Federal Government in the Howard era in a number of roles including as a political adviser to the Parliamentary Secretary to the Cabinet.
With his experience with companies and industry associations, including sitting on CHP Australia’s Public Affairs Subcommittee, Nick works with clients advising on stakeholder campaigns, capability development and corporate strategy.
AI for Healthcare Content Efficiencies
Let's face it: consumer healthcare marketers are drowning in demands for personalised content, with budgets tighter than ever and compliance breathing down our necks. AI promises to be the superhero, but sometimes it's more of a sidekick with a few too many quirks. This presentation offers a 'no-nonsense' look at using AI to do more with less. We'll share real-world 'epic wins' and 'epic fails' to show you what AI actually delivers in ideation, creation, and scaling. Get ready for practical tips, a few laughs, and a clear-eyed view of how to use AI to level up your content game.
Tristan Reid, Engagement Director, The Ward Marketing Group
Tristan is the guy people turn in those first minutes of every in-person meeting where the screen doesn’t seem to want to turn on, or maybe it’s the screen settings on your… just try wiggling the HDMI… If that isn’t a strong enough endorsement, he's the Group Engagement Director at The Ward Marketing Group, and he's on a mission to help pharma and med device companies navigate the sometimes-baffling labyrinth of omnichannel strategy and customer experience.
With over a decade in the digital trenches, Tristan's seen it all –crafting award-winning campaigns for the likes of Telstra, BlackBerry (remember those bricks of joy?), and, more recently, some seriously big pharma names.
He's not just about the buzzwords. Tristan's a pragmatist, obsessed with cutting through the hype and delivering real-world results. Whether he's taking audiences on a VR trip inside the human microbiome, automating CRM workflows for seamless customer experiences, or figuring out how AI can actually help drive content creation efficiencies without replacing the brilliant humans behind it or losing the authentic human element of brand engagement, he's all about finding the sweet spot where technology and creativity collide.
Tristan stays on the bleeding edge of tech, but he knows that the best marketing isn't about the shiniest gadget; it's about understanding people, sparking action, and getting results.
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