Entry Guide

AWARD ENTRIES NOW OPEN

The 2025 Self-Care Excellence Awards honour excellence within the consumer healthcare products industry.

They recognise marketing & sales best practice, new product innovation and sustainability initiatives which have contributed to excellence in Self-Care.

AWARD ENTRY OPEN TO MEMBERS AND NON-MEMBERS

Marketing Campaign/Initiative Awards:

Campaign of the Year
This category covers all forms of marketing campaigns for existing products. The campaign must have commenced within the last 18 months (i.e. from 31 January2024).

Enthralling & Thirfty (<$500k)
This category covers all forms of marketing campaigns for existing products with a budget of less than $500,000. The campaign must have commenced within the last 18 months (i.e. from 31 January2024).

Creativity in Communication

This awards creativity in all areas of communication to consumers. This broad category can include examples of creative approaches to:

use of media
USP/claims based on product benefits and/or consumer insights
channel strategy
targeting
key visuals
building health literacy

What to consider:

Attention to detail
Challenging norms
Pushing boundaries
Fresh perspective
Captivate but also change the way we think, feel and interact with the world around us
Does it address a meaningful problem or need

Entries may be part of a campaign, a stand-alone initiative or even an element within a specific execution. Initiatives eligible for this category must have commenced within the last 18 months (i.e. from 31 January2024).

Health Literacy
This award is for an initiative that:

helps consumers make good decisions about their health and promotes the quality use of medicines and/or
informs/educates HCPs to help them assist consumers to make good decisions about their health and promote the quality use of medicines

This may be part of a campaign (eg an online video or TVC that is part of a multi-media campaign) or a stand-alone initiative. Initiatives eligible for this category must have commenced within the last 18 months (i.e. from 31 January2024).

Criteria for Marketing Campaign/Initiative Awards

Category	Description	Score Weight
Campaign/Initiative Challenge & Objectives	What were the critical issues facing the brand at the time of the campaign/initiative? What are the SMART objectives you set out to achieve? (Specific, Measurable, Achievable, Results-oriented, Time-bound).	30%
Strategy & Execution	What was the strategy behind the campaign/initiative and how was that linked to the challenge, insights and objectives? How was the strategy executed? Outline creative, novel or innovative approaches. How did the campaign aid consumer's overall quality use of medicines, specifically assisting with health literacy?	40%
The Results	What were the results vs the SMART objectives you set?	30%

Category

Description

Score Weight

Campaign/Initiative Challenge & Objectives

What were the critical issues facing the brand at the time of the campaign/initiative? What are the SMART objectives you set out to achieve? (Specific, Measurable, Achievable, Results-oriented, Time-bound).

30%

Strategy & Execution

What was the strategy behind the campaign/initiative and how was that linked to the challenge, insights and objectives?
How was the strategy executed? Outline creative, novel or innovative approaches.

How did the campaign aid consumer's overall quality use of medicines, specifically assisting with health literacy?

40%

The Results

What were the results vs the SMART objectives you set?

30%

New Product Award:

Outstanding New Product
This category is only for a new product that has not previously existed in the Australian consumer healthcare products market. A product that is filling a consumer need. Switch products and new range extensions are also eligible. To be eligible, a new product must have shipped to retailers within the last 18 months (i.e., from 31 January 2024). The new product needs to be available to market and consumers for a minimum period of 6 months.

Criteria for New Product Award

Category	Description	Score Weight
Consumer Need & Objectives	What is the consumer need the product is filling? How critical or important is this consumer need? How does it add value to consumers and solve a problem for them? What are the SMART Objectives you set out to achieve with this new product? (Specific, Measurable, Achievable, Results-oriented, Time-bound).	30%
Innovation	What makes the new product innovative?	40%
The Results	What were the results vs the SMART objectives you set?	30%

Sustainability Awards:

Environmental Sustainability Award
This award is for projects, programmes and solutions that address the environmental impact of consumer healthcare products and/or processes.

The projects, programmes and solutions may relate to:

Packaging
Energy usage
Waste management
Environmental contaminants

Initiatives eligible for this category must have commenced within the last 18 months (i.e. from 31 January2024).

Criteria for Environmental Sustainability Award

Category	Description	Score Weight
Challenge & Objectives	What were the critical issues you faced? What did you set out to accomplish? What were the SMART Objectives you set out to achieve? Specific Were they single-minded, concise, and easily understood? Measurable Were the measurement criteria actionable? Achievable Was it challenging yet realistically achievable? Relevance Was it an impactful way to improve sustainability? Time-Bound Was the delivery timeframe appropriate?	30%
Strategy & Execution	What was the strategy behind the project, programme or solution and how was that linked to the challenge and objectives? How was the strategy executed? Highlight any creative, novel, or innovative approaches. Describe the process of executing the solution. What were the steps involved and how were all the stakeholders involved in the process? How was the implementation managed to ensure the success of the project? e.g., workplace consultation, communication and engagement, allocation of resources, contingency planning.	40%
Achievements	How was the environmental impact assessed and quantified? Describe the 'post' situation. What were the results/outcomes? What, if any, unforeseen benefits emerged and how might these be applied to other processes/products/locations? Answers to this question should match the objectives listed in Challenge & Objectives section.	30%

Social Responsibility Award
This award is to recognise initiatives implemented by the consumer healthcare products industry that contribute to social responsibility within the framework of the United Nations Sustainable Development Goals, either within businesses or the broader Australian community, to create positive social impact, contribute to a healthier, more equitable, and sustainable world. Initiatives eligible for this category must have commenced within the last 24 months (i.e. from 1 July 2023).

Criteria for Social Responsibility Award

Category	Description	Score Weight
Challenge & Objectives	What social responsibility challenge did your organisation identify to address that aligns with one or more of the UN Sustainable Development Goals (SDGs)? Which specific SDG(s) Goals and Targets did you aim to address? What social responsibility outcomes aligned with those SDGs did you set out to accomplish? What were the SMART Objectives you set out to achieve in contributing to these SDGs?	30%
Strategy & Execution	What was the strategy behind your social responsibility initiative to address the identified challenge and contribute to the chosen SDG(s)? How was this strategy executed? Highlight any innovative, collaborative, or impactful approaches. Describe the process of execution, including key steps and the involvement of relevant stakeholders (e.g., employees, consumers, community organizations, NGOs, government bodies). How was the implementation managed to ensure the success of the project (e.g., communication, resource allocation, ethical considerations, partnerships)?	40%
Achievements	How was the social impact of your initiative, in relation to the chosen SDG(s), assessed and, where possible, quantified? Describe the resulting social outcomes and benefits that aligned with the targeted SDG(s). What lessons were learned, and is there any potential for broader application of this initiative to further contribute to the SDGs within the industry or beyond? Answers to this question should clearly demonstrate the impact against the objectives outlined in the "Challenge & Objectives" section and its alignment with the chosen UN SDG(s).	30%

Sales Excellence Awards:

The awards for Overall Preferred Supplier, Most Trusted Partner and Best for Quality Use of Medicine are determined by a survey of pharmacists and pharmacy assistants across Australia which an independent research firm conducts in August/Sept each year. CHP Australia members are automatically included in this survey.

Entry Details

Who

The Self-Care Excellence Awards are open to everyone working in the Consumer Healthcare Products Industry, both members and non-members of CHP Australia.

All entries must also meet the following criteria:

Products entered must be consumer healthcare products. For the purposes of these awards this means: non-prescription medicines (i.e. S3, S2 and unscheduled Over-The-Counter Medicines, Complementary Medicines and Sunscreens), consumer-facing medical devices, exempt therapeutic goods.
Entry must be for a product currently sold and distributed in Australia (not export).
The product and program must be compliant with both the Therapeutic Goods Advertising Code (TGAC) and the CHP Australia Code of Practice. All entries will be reviewed by CHP Australia prior to the judging process and CHP Australia reserves the right to withhold any entry from the judging panel based on concerns around code compliance. The product/program need not be subject to a complaint for it to be withheld.
Whether a product or program is currently subject to an advertising complaint (to any Australian government, non-government, regulatory or self-regulatory body, board, agency, commission or authority) will be relevant in assessing an entry against the judging criteria. In the event of any complaint in relation to a product or program being upheld the judges have the right to revoke the award.
For campaign awards, to be eligible, they must have commenced within the last 18 months (i.e. from 31 January 2024).
You may submit different campaigns from your brand/company into the same category or into different categories. NOTE: each entry requires a separate entry form to be filled out. One form for multiple award categories will not be accepted.
CHP Australia as part of the screening process, or the judges at the time of judging, may decide to re-classify the application, if in their view either the application is in the wrong category or the application is a better example of another category. However, the judges would only re-classify the application if it improved the application's chances of winning.
If there is only a single entry into any of the categories, the single entrant must have a minimum score of >70% and benchmarked against historical scores for that category to qualify for the award.
Please keep word count below 1000 words for all award entries with the exception for the Environmental Sustainability Award and Innovative Manufacturing Solution Award.

When

All entries must be received by close of business 15 August 2025
Winners of each category will be announced at the CHP Australia Awards Ceremony and Gala Event on 13 November 2025.

Where

Please return the completed Entry Form and attach any accompanying creative examples.

The examples are to be submitted in powerpoint format with a maximum of 6 slides.

How

The following must be included in order to process your entry:

Completed CHP Australia Consumer Healthcare Awards entry form (by close of business 15 August 2025)
For all marketing awards and the New Product please provide a single page poster summarising your entry which will be displayed on A1 poster boards at the venue at the awards function. The poster is intended to summarise and showcase your entry to the audience attending the event on a single page. FILE FORMAT (hi res A1 PDF in portrait). Poster should ideally cover the criteria.
For Campaign Awards- examples of the creative used - Please include with your entry and 6 PowerPoint Slides in 16:9 format some examples of the creative used during your campaign or other materials to support your entry. For large items, such as shelf talkers or displays, please provide photographs with your PowerPoint slides showing these items as they appeared during the campaign - please DO NOT provide physical examples of these items (by close of business 1 August 2024).
Paragraph summarising your entry to be used at the Awards Dinner if your entry has won an award (by close of business 15 August 2025).

Please note -

Please submit individual entry forms for each category of the awards you are entering.
NOTE: One form for multiple award categories will not be accepted. If in doubt, please call CHP Australia on 02 9922 5111 before drafting your entries.
ALL ENTRIES MUST BE THROUGH THE ONLINE FORM OR THEY WILL NOT BE ACCEPTED!
Please return the completed Entry Form and attach any accompanying files. Entries will NOT be accepted via email or printed hard copy.
You will receive written confirmation of receipt of your entry via email. If you have not received this confirmation by 1 September 2025, please contact david.low@chpaustralia.com.au or call 02 9922 5111 to ensure your entry has been received.
Queries regarding entries can be directed to david.low@chpaustralia.com.au or
02 9922 5111.
Cost for entry is listed in the below tables, we will send you an invoice when we receive your final entries.

CHP Australia Member entry free		Non Member entry fee
Five entries	$350.00	Five entries	$450.00
Four entries	$300.00	Four entries	$400.00
Three entries	$250.00	Three entries	$350.00
Two entries	$200.00	Two entries	$300.00
One entry	$150.00	One entry	$250.00

Judging

Awards entries will be judged by a Judging Panel made up of independent experts nominated by CHP Australia based on their experience and field of expertise.
The CHP Australia Secretariat will not be represented on the Judging Panel however the CHP Australia Secretariat will facilitate the judging process.
The judges will sign a confidentiality agreement given the commercially sensitive nature of the entries.
A judge with a conflict of interest will not participate in the assessment of the entry in relation to which the conflict exists.
After CHP Australia receives the submissions, CHP Australia will screen submissions for eligibility before passing entries to the judges.
CHP Australia will send the submissions out to the panel of judges for review.
The judges will meet for a judging day facilitated by the CHP Australia Secretariat at the CHP Australia offices.
Decisions on award winners will be made based on an aggregation of a standardised scoring system employed by each Judge. Each judge will populate a standard scorecard for each submission and these will be discussed and calculated during the judging day to determine the winning entry.

Why Enter?

Winners receive great exposure through press releases, website announcement and recognition at the prestigious CHP Australia Gala Event.
Stand out among your peers and be recognised in front of industry colleagues for delivering an outstanding campaign.
A chance to celebrate with everyone in your organisation who made the project or campaign a success.
Winning an award may give you some extra leverage to secure additional investment in your projects or brand budget.