Description:
Unlocking the Atomic Habits of Digital Marketing - Focus on Small Changes that Drive Big Results
Navigating the world of Digital Marketing can often feel overwhelming, especially with the various restrictions that can leave companies feeling paralysed. These restrictions can come from:
• Consumer Health and TGA regulations
• Platform-specific requirements and limitations
• Internal approvals from stakeholders who may not fully grasp digital strategies
Instead of being daunted by these challenges, consider focusing on incremental improvements. By reviewing and enhancing your current efforts, you can identify opportunities for elevating your existing strategies. Leverage and repurpose what works, and execute compelling messaging on the right channels and platforms to reach your target audience effectively.
A well-executed digital strategy not only improves your messaging but also builds a strong case study, which can serve as a powerful business case for increased investment.
Join us for this insightful webinar and discover how small, strategic changes can lead to substantial positive outcomes in your digital marketing efforts.
Bonnie Leibel, Senior Account Director, Cube
Bonnie is a seasoned creative leader and problem solver with an impressive track record spanning over 7 years in agency across the health communications industry. She has consistently excelled in coordinating large-scale national product launches and driving highly successful, integrated campaigns in diverse areas of consumer health and ethical healthcare. Her expertise extends to pain relief dermatology, smoking cessation, health education, nutrition, and many other sectors.
In her career, Bonnie has taken the lead on several public health initiatives, placing a strong emphasis on self-care, health literacy, and nurturing valuable stakeholder relationships. Her unwavering dedication lies in seeking innovative and creative avenues to disseminate crucial health information and advocate for consumers' well-being.
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Jessica Giezekamp, Senior Digital Strategist, Cube
Jess is a highly skilled Digital Strategist with over 10 years of experience in digital marketing, including four years specialising in the health sector. Her career spans diverse sectors, including health communications, e-commerce, local businesses, and global corporate brands such as Allianz and Apple.
Jess is passionate about implementing an audience-first approach in her strategies. She excels at leveraging data-driven insights to develop and execute digital strategies that not only achieve but surpass key performance indicators. Her work is characterised by a commitment to driving genuine consumer engagement and delivering measurable results.
With in-depth experience in channel execution across paid social, paid search, SEO, and organic social, Jess excels at integrating these channels into cohesive strategies.
Passionate about finding innovative digital solutions, Jess thrives on addressing complex business challenges with creative and effective strategies.
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