Description:
Social Trends Shaping Consumer Expectations
As social platforms continue to evolve, so do consumer expectations. In this session, we'll explore where, how, and what consumers expect from brands in the digital space — from emerging platform trends to long-lasting content strategies.
Spoiler alert: We'll dive into key topics like the expanding sphere of influence, the growing importance of Social Media Optimisation (SMO), the power of Employee-Generated Content (EGC), and much more. Join us to stay ahead in the ever-changing world of social!
Speakers:
Mary Proulx, Co-Founder, Bread Agency
Mary has established herself as a go-to expert for some of the world's best known brands seeking to deliver innovative social media marketing and communications programs.
What started as a career in PR, expanded into content marketing, influencer, and specialist social media agencies across Canada and Australia, giving her breadth and depth as a communications expert.
She has extensive experience in the health and pharma space, working with brands like Aspen, AbbVie, Sanofi, NIVEA, National Breast Cancer Foundation, etc.
She has the confidence and experience to throw out the cookie cutter approach and blaze new trails. Nothing gets her more excited than a client seeking to disrupt the status quo and choose the path less travelled.
Amaury Treguer, Co-Founder, Bread Agency
Amaury Treguer is the Co-Founder of Bread, a specialist social media agency focusing on social commerce. Breads full offering includes social strategy, creative, content production, community engagement, influencer marketing, paid social, rates and reviews and livestream shopping.
Previous to this he was the Executive Director of Social at Red Havas, responsible for the social team across Sydney, Melbourne and Brisbane.
With over 15 years of combined marketing and communications experience on both agency and client sides, Amaury has proven through-the-line experience including TV, print, social media and digital.
After launching Sixtine, a creative studio specialised in content production back in Paris, he's now focusing his efforts on creating and implementing social and digital strategies for clients across a wide range of industries such as pharma, healthcare, skincare, entertainment, tech, automotive, FMCG, tourism, financial services and government.
Over the last 13 years working in the digital space, Amaury has had a chance to work with clients such as AbbVie, Allergan, Aspen, Galderma, Janssen, MSD, Novartis, Roche, UCB as well as NIVEA, P&G, Johnson & Johnson, Revlon, Nestle, Specsavers, Connect Hearing, Netflix, Universal Pictures, Sony, Toyota, P&O Cruises, Accor Hotels, SunRice, National Breast Cancer Foundation and Cancer Council NSW.
In his dawntime, he's taking photos for his blog Morning Bondi.
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