Entry Guide

 

ENTRY FOR THE AWARDS ARE NOW OPEN

The 2024 Self-Care Excellence Awards honour excellence within the consumer healthcare products industry.

They recognise marketing & sales best practice, new products, manufacturing innovation and sustainability initiatives which have contributed to excellence in Self-Care.

Marketing Campaign Awards:

Best Launch of a Consumer Healthcare Product
This category includes launches, switches (Rx to OTC; S3 to S2; S2 to unscheduled) and relaunches. All entries for new product introductions/promotions or switches, to be eligible, must have shipped to retailers within the last 18 months (i.e. from 31 January2023).

Best Marketing Campaign of a Consumer Healthcare Product - Large Budget (>$1.2m)
This category covers all forms of marketing campaigns for existing products with a budget of greater than $1.2m. The campaign must have commenced within the last 18 months (i.e. from 31 January2023).

Best Marketing Campaign of a Consumer Healthcare Product - Medium Budget ($500,000 - $1.2m)
This category covers all forms of marketing campaigns for existing products with a budget between $500,000 - $1.2m. The campaign must have commenced within the last 18 months (i.e. from 31 January2023).

Best Marketing Campaign of a Consumer Healthcare Product - Small Budget (<$500,00)
This category covers all forms of marketing campaigns for existing products with a budget of less than $500,000. The campaign must have commenced within the last 18 months (i.e. from 31 January2023).
NOTE: As we are trialling this small budget category, if there are limited entries in the small budget campaign category, entrants will automatically be included in the medium budget award category.

Best Professional Marketing Campaign
For many categories, the pharmacy professional (includes pharmacists & pharmacy assistants) and HCP's (as defined in the TGAC) plays a very influential role in the consumer's purchase decisions around health. Therefore, they are a critical element of the healthcare marketing mix program. This category aims to acknowledge best practice in professional marketing campaigns. Successful entries will demonstrate a thorough understanding of the targeted profession, their drivers and effective engagement strategies. Programs eligible for this category must have commenced within the last 18 months (i.e. from 31 January2023).

Best Digital/Social Media Campaign
This category covers any digital/social campaign either as a stand-alone campaign or part of a multi media campaign. It does not include an e-commerce platform, although the campaign may be used to direct to consumers to it. This category covers all forms of digital campaigns for existing or new products . The campaign must have commenced within the last 18 months (i.e. from 31 January2023).

Best PR Campaign
This category covers any PR campaign either as a stand-alone campaign or part of a multi media campaign. This category covers all forms of digital campaigns for existing or new products . The campaign must have commenced within the last 18 months (i.e. from 31 January2023).

Self-Care Excellence Award
Every entry will go into the running for the Self-Care Excellence Award. We will be looking at the whole entry and consider how the initiative helps consumers make better decisions about their health and promotes the quality use of medicines.

Criteria for Marketing Campaign Awards

Category

Description

Score Weight

Campaign Challenge & Objectives

What were the critical issues facing the brand at the time of the campaign? What are the SMART objectives you set out to achieve? (Specific, Measurable, Achievable, Results-oriented, Time-bound).

30%

Strategy & Execution

What was the strategy behind the campaign and how was that linked to the challenge, insights and objectives?
How was the strategy executed?  Outline creative, novel or innovative approaches.

How did the campaign aid consumer's overall quality use of medicines, specifically assisting with health literacy?

40%

The Results

What were the results vs the SMART objectives you set?

30%

New Product Award:

Outstanding & Innovative New Consumer Healthcare Product
This category is only for a new product that has not previously existed in the Australian consumer healthcare products market. A product that is filling a consumer need. Switch products and new range extensions are also eligible. To be eligible, a new product must have shipped to retailers within the last 18 months (i.e., from 31 January 2023). The new product needs to be available to market and consumers for a minimum period of 6 months.

Criteria for New Product Award

Category

Description

Score Weight

Consumer Need & Objectives

What is the consumer need the product is filling? How critical or important is this consumer need? How does it add value to consumers and solve a problem for them? What are the SMART Objectives you set out to achieve with this new product? (Specific, Measurable, Achievable, Results-oriented, Time-bound).

30%

Innovation

What makes the new product innovative?

40%

The Results

What were the results vs the SMART objectives you set?

30%

 

Sales Excellence Awards:

The awards for Overall Preferred Supplier and Best for Quality Use of Medicine are determined by a survey of pharmacists and pharmacy assistants across Australia which an independent research firm conducts in August/Sept each year.  CHP Australia members are automatically included in this survey.

Environmental Sustainability Award:

This award is for projects, programmes and solutions that address the environmental impact of consumer healthcare products and/or processes.

The projects, programmes and solutions may relate to:

  • Packaging
  • Energy usage
  • Waste management
  • Environmental contaminants

Criteria for Environmental Sustainability Award

Category

Description

Score Weight

Challenge & Objectives

  • What were the critical issues you faced?
  • What did you set out to accomplish?
  • What were the SMART Objectives you set out to achieve?
    • Specific
      Were they single-minded, concise, and easily understood?
    • Measurable
      Were the measurement criteria actionable?
    • Achievable
      Was it challenging yet realistically achievable?
    • Relevance
      Was it an impactful way to improve sustainability?
    • Time-Bound
      Was the delivery timeframe appropriate?

30%

Strategy & Execution

  • What was the strategy behind the project, programme or solution and how was that linked to the challenge and objectives?
  • How was the strategy executed? Highlight any creative, novel, or innovative approaches.
  • Describe the process of executing the solution. What were the steps involved and how were all the stakeholders involved in the process?
  • How was the implementation managed to ensure the success of the project? e.g., workplace consultation, communication and engagement, allocation of resources, contingency planning.

40%

Achievements

  • How was the environmental impact assessed and quantified?
  • Describe the 'post' situation. What were the results/outcomes?
  • What, if any, unforeseen benefits emerged and how might these be applied to other processes/products/locations?
  • Answers to this question should match the objectives listed in Challenge & Objectives section.

30%

 

Innovative Manufacturing Solution Award:

This award goes to a manufacturer who has creatively innovated to solve a manufacturing problem or overcome a challenge.

The challenge or problem can relate to anything across the full spectrum of manufacturing. This could include sourcing, capacity, process, streamlining efficiency, ingredients, packaging, manufacturing processes, etc.

Criteria for Innovative Manufacturing Solution Award

Category

Description

Score Weight

Challenge & Objectives

  • What was the challenge you faced and describe the constraints impacting the situation?
  • What was the innovative solution identified to address the challenge?
  • What were the SMART Objectives you set out to achieve?
    • Specific
      Were they single-minded, concise, and easily understood?
    • Measurable
      Were the measurement criteria actionable?
    • Achievable
      Was it challenging yet realistically achievable?
    • Relevance
      Was it an impactful solution to address the challenge?
    • Time-Bound
      Was the delivery timeframe appropriate?

30%

Strategy & Execution

  • What was the strategy behind the project, programme or solution and how was that linked to the challenge and objectives?
  • How was the strategy executed? Highlight any creative, novel, or innovative approaches.
  • Describe the process of executing the solution. What were the steps involved and how were all the stakeholders involved in the process?
  • How was the implementation managed to ensure the success of the project? e.g., workplace consultation, communication and engagement, allocation of resources, effective cross-functional teamwork, contingency planning.
  • Briefly describe the considerations for achieving/maintaining compliance with GMP principles.

40%

Achievements

  • How was the manufacturing solution and its effectiveness assessed and quantified?
  • Describe the 'post' situation. What were the results/outcomes?
  • What, if any, unforeseen benefits emerged and how might these be applied to other processes/products/locations?
  • Answers to this question should match the objectives listed in Challenge & Objectives section.

30%

 

Entry Details

Who

The Self-Care Excellence Awards are open to everyone working in the Consumer Healthcare Products Industry, both members and non-members of CHP Australia.

All entries must also meet the following criteria:

  1. Products entered must be consumer healthcare products. For the purposes of these awards this means: non-prescription medicines (i.e. S3, S2 and unscheduled Over-The-Counter Medicines, Complementary Medicines and Sunscreens), consumer-facing medical devices, exempt therapeutic goods.
  2. Entry must be for a product currently sold and distributed in Australia (not export).
  3. The product and program must be compliant with both the Therapeutic Goods Advertising Code (TGAC) and the CHP Australia Code of Practice. All entries will be reviewed by CHP Australia prior to the judging process and CHP Australia reserves the right to withhold any entry from the judging panel based on concerns around code compliance. The product/program need not be subject to a complaint for it to be withheld.
  4. Whether a product or program is currently subject to an advertising complaint (to any Australian government, non-government, regulatory or self-regulatory body, board, agency, commission or authority) will be relevant in assessing an entry against the judging criteria. In the event of any complaint in relation to a product or program being upheld the judges have the right to revoke the award.
  5. For campaign awards, to be eligible, they must have commenced within the last 18 months (i.e. from 31 January 2023). The product launch, to be eligible, must have shipped to retailers within the last 18 months (i.e. from 31 January 2023).
  6. You may submit different campaigns from your brand/company into the same category or into different categories. NOTE: each entry requires a separate entry form to be filled out. One form for multiple award categories will not be accepted. 
  7. CHP Australia as part of the screening process, or the judges at the time of judging, may decide to re-classify the application, if in their view either the application is in the wrong category or the application is a better example of another category. However, the judges would only re-classify the application if it improved the application's chances of winning.
  8. If there is only a single entry into any of the categories, the single entrant must have a minimum score of >70% and benchmarked against historical scores for that category to qualify for the award.
  9. Please keep word count below 1000 words for all award entries with the exception for the Environmental Sustainability Award and Innovative Manufacturing Solution Award. 

When

  • All entries must be received by close of business 1 August 2024
  • Winners of each category will be announced at the CHP Australia Gala Event on 31 October 2024 at Sergeant’s Mess: Bldg 20 Chowder Bay Road, Chowder Bay NSW.

Where

Please return the completed Entry Form and attach any accompanying creative examples.

The examples are to be submitted in powerpoint format with a maximum of 6 slides.

How

The following must be included in order to process your entry:

  • Completed CHP Australia Consumer Healthcare Awards entry form (by close of business 1 August 2024)
  • For all marketing awards please provide a single page poster summarising your entry which will be displayed on A1 poster boards at the venue at the awards function. The poster is intended to summarise and showcase your entry to the audience attending the event on a single page. FILE FORMAT (hi res A1 PDF in portrait). Poster should ideally cover: Challenge & Objectives / Strategy & Execution / Results
  • For Campaign Awards- examples of the creative used - Please include with your entry and 6 PowerPoint Slides in 16:9 format some examples of the creative used during your campaign or other materials to support your entry. For large items, such as shelf talkers or displays, please provide photographs with your PowerPoint slides showing these items as they appeared during the campaign - please DO NOT provide physical examples of these items (by close of business 1 August 2024).
  • Paragraph summarising your entry to be used at the Awards Dinner if your entry has won an award (by close of business 1 August 2024).

Please note -

  • Please submit individual entry forms for each category of the awards you are entering.
    NOTE: One form for multiple award categories will not be accepted. If in doubt, please call CHP Australia on 02 9922 5111 before drafting your entries.
  • ALL ENTRIES MUST BE THROUGH THE ONLINE FORM OR THEY WILL NOT BE ACCEPTED!
  • Please return the completed Entry Form and attach any accompanying files. Entries will NOT be accepted via email or printed hard copy.
  • You will receive written confirmation of receipt of your entry via email. If you have not received this confirmation by 1 September 2024, please contact david.low@chpaustralia.com.au or call 02 9922 5111 to ensure your entry has been received.
  • Queries regarding entries can be directed to david.low@chpaustralia.com.au or
    02 9922 5111.
  • Cost for entry is listed in the below tables, we will send you an invoice when we receive your final entries.
CHP Australia Member entry free Non Member entry fee

Five entries

$350.00

Five entries

$875.00

Four entries

$300.00

Four entries

$750.00

Three entries

$250.00

Three entries

$625.00

Two entries

$200.00

Two entries

$500.00

One entry

$150.00

One entry

$375.00

 

Judging

  • Awards entries will be judged by a Judging Panel made up of independent experts nominated by CHP Australia based on their experience and field of expertise.
  • The CHP Australia Secretariat will not be represented on the Judging Panel however the CHP Australia Secretariat will facilitate the judging process.
  • The judges will sign a confidentiality agreement given the commercially sensitive nature of the entries.
  • A judge with a conflict of interest will not participate in the assessment of the entry in relation to which the conflict exists.
  • After CHP Australia receives the submissions, CHP Australia will screen submissions for eligibility before passing entries to the judges.
  • CHP Australia will send the submissions out to the panel of judges for review.
  • The judges will meet for a judging day facilitated by the CHP Australia Secretariat at the CHP Australia offices.
  • Decisions on award winners will be made based on an aggregation of a standardised scoring system employed by each Judge. Each judge will populate a standard scorecard for each submission and these will be discussed and calculated during the judging day to determine the winning entry.

Why Enter?

  • Winners receive great exposure through press releases, website announcement and recognition at the prestigious CHP Australia Gala Event.
  • Stand out among your peers and be recognised in front of industry colleagues for delivering an outstanding campaign.
  • A chance to celebrate with everyone in your organisation who made the project or campaign a success.
  • Winning an award may give you some extra leverage to secure additional investment in your projects or brand budget.