Following his top rated talk in 2020 (click here to view), Dan Monheit returns to shed new light on the way behaviours will change - and stay the same - after a turbulent 2020. In this interactive presentation, Dan will introduce three additional concepts from the field of behavioural science that will help drive growth for CHP brands in 2021. Drawing on research from Nobel Laureates, he’ll demonstrate key insights and actionable takeaways, leaving you energised to take on the year ahead.
Dan will cover;
- What is behavioural science?
- Key biases that drive decision making
- Ways that CHP brands can use this knowledge for growth