Description:
Since the launch of ChatGPT, the disruption to the online digital information experience is fast becoming evident as search engines race each other to integrate AI tools and transform the way questions are exchanged for health advice:
- From: A menu of ranked websites where the user needs to do their own research
- To: A conversation curated by AI that consolidates answers into easy-to-read and digest responses, sometimes even infused with empathy and peppered with emojis
This has profound implications for the entire healthcare ecosystem, including the full range of medicines vying for a voice in the new digital landscape.
With the race well underway globally between Bing Copilot, Google AI Overviews and now SearchGPT, it's critical for marketers to understand how these transformations are reshaping the way health advice is delivered online. This insightful session will draw upon the digital landscape analyses Julia and her team at Brand Medicine International have undertaken for clients around the world, as well as the cutting-edge research they undertake into how AI determines the content delivered in Search-to-Chat.
Key elements of this session:
- Share insights on the real-world digital information experience in healthcare and how it influences quality use of medicines, health outcomes and shapes markets
- Establish an understanding of how the digital landscape is evolving due to AI
- Inspire ideas to design a future-fit digital strategy that ensures a competitive edge
This is more than a presentation; it's a call to be a part of a movement that redefines health information in the age of AI. We are looking forward to inspiring you with ideas how to navigate this paradigm shift and shape the future digital landscape around your brand so that information served to your stakeholders is current, evidence-based, and locally relevant.
Speaker: Julia Walsh, CEO, Brand Medicine International
Author of What We Really Ask Dr Google; Healthcare Insights in the Digital Age and the White Paper AI Disruptions In Search (Health)
Julia is a global pioneer in the analysis of big search data for strategic health insights (aka #SearchListeningHealth). Her work has been hailed as a gamechanger for Pharma and recognised by Reuters as a Top Trend in Patient Engagement. Julia was a keynote alongside Dr Norman Swan at the annual ARCS conference on the topic of Science in the Age of Misinformation. She recently joined global leaders in patient engagement to speak at the Customer Engagement Europe, 2022 (reutersevents.com).
Julia holds a Bachelor of Science from the University of Sydney, an Advertising Practitioner Diploma from the University of Technology in Sydney, an Advanced Pharmaceutical Marketing certificate from IMS; she is also PharmaAgile certified and a Senior Fellow with HITLAB, New York.
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