AdCheck to provide TVC classifications
7 December 2020
Consumer Healthcare Products (CHP) Australia is pleased to announce it will be expanding its expert advertising advisory service – AdCheck – to include TVC classifications.
Beginning in January 2021, therapeutic goods advertisements that AdCheck has assessed to be compliant with the Therapeutic Goods Advertising Code (TGAC) will be able to access our TVC classification service at no extra charge.
AdCheck’s expansion into TVC classification follows requests and feedback from advertisers, retailers and broadcasters looking to confidently manage their classifications and compliance obligations.
CHP Australia Chief Executive Officer, Dr Deon Schoombie explains,
“AdCheck was established to support responsible advertising and advertisers, so we see this complimentary TVC classification service as a natural extension.”
“Since launching in July, we have been encouraged by the enthusiastic response AdCheck has received from across the sector, including product sponsors, agencies, retailers and publishers. They trust the AdCheck experts.”
“Our new TVC classifications service will streamline post-production processes for advertisers and broadcasters wanting to effectively minimise their risk of noncompliance.”
AdCheck – an expert advertising advisory service provided by CHP Australia - was established to help advertisers minimise their noncompliance risk following the end of the mandatory pre-approvals.
An estimated 60-70% of ads submitted for mandatory pre-approvals to CHP Australia’s Advertising Services Office required some form of compliance amendment.
Noncompliance risks not only heavy fines and sanctions, but also brand and reputational damage.
AdCheck offers independent, expert TGAC compliance checks and advice on all forms therapeutic goods advertising to consumers.
AdChecks are performed by the same CHP compliance experts who previously provided mandatory pre-approvals.
Available to help anyone involved in therapeutic goods advertising to consumers, AdCheck’s comprehensive services include:-
- Timely and dependable compliance checks regardless of the ad’s consumer audience or communication medium
- Expert guidance and advice to address compliance issues
- Early stage concept consultations and advice
- Coaching and compliance training
- Support and advice managing complaints
- Unique AdCheck verification number
Comply with confidence – Submit for AdCheck
For more information about the AdCheck service visit www.adcheck.com.au