Description:
The 2024 Edelman Trust Barometer Special Report: Trust & Health Australia is a comprehensive 16-country study exploring the dynamics of trust in healthcare information across organisations, government, media, business, and NGOs. The report features three key themes this year:
- Politics and misinformation are destabilising health
- My doctor is the linchpin of health trust
- Trust + empowerment delivers the best health outcomes
The data highlights the stark reality that adoption of health innovation is at risk in this country with over half of Australians (55 per cent) concerned that technology will have a negative impact on healthcare in the next five years.
The extreme scepticism and fear Australians have when it comes to innovation and trust in institutions has been a result of an over politicised system highlighting the big role needed to rebuild Australian trust in the public health system.
The report provides an opportunity to engage with the pivotal findings and understand the steps we can take together to rebuild trust for enhanced health outcomes. Some of the other findings include:
- Australians are placing greater responsibility on themselves and their primary care providers for managing their health
- Trust and empowerment lead to better health decisions. When respondents trust the health ecosystem and feel empowered, they are more likely to invest in their health
Will Collie - Vice Chair, Health Asia Pacific Edelman
Will is an integrated health communications strategist with a specialty in earned-centric creative marketing. He is known for partnering with clients and leading teams to innovate their corporate communications and marketing strategy in step with the constantly evolving way consumers engage with health brands. Will focusses his energy on helping health brands and organizations think critically about their audiences, what those audiences need most as well as where to reach them most efficiently. He sees health as a community effort that requires business, media, government and patients to work hand in hand to achieve best outcomes.
He leads Edelmans regional health team comprising of health marketing and communications experts in India, China, Singapore, Korea, Japan, Malaysia, Indonesia, Hong Kong, Thailand, Taiwan and Australia. While he now resides in Australia, Will was previously based in the United States in both Los Angeles and Chicago, where he was head of Edelmans Southern California business and prior to that Mid-Western Health business. During that time, he also sat on the Board of Directors for the health technology incubator MATTER, working with industry leaders as well as start-up entrepreneurs and innovators to build mutual, sustainable partnerships that bolster the junction of health and technology.
|
