Description:
The Edelman Trust Barometer Special Report: Trust & Health Australia is a comprehensive 16-country study exploring the dynamics of trust in healthcare information across organisations, government, media, business, and NGOs.
This years findings reveal a powerful shift: younger generations are becoming key health decision-makers, engaging with information in new ways, and redefining who they trust. While many are turning to peer voices and digital platforms over traditional expertise, this trend presents a critical opportunity for our leaders: understanding this shift is critical to engaging the next generation and maintaining credibility.
There are three key themes in this years report:
- The Youth Health Ecosystem evolves
- Australia shows higher trust in institutions, but this trust is destabalising
- Health influence is decentralised
The report provides an opportunity to engage with the pivotal findings and understand the steps we can take together to rebuild trust for enhanced health outcomes.
Guest Speakers:
Tom Robinson, CEO, Edelman Australia
Tom has nearly 20 years experience consulting with global and local organisations across Europe, Asia and Australia in areas of brand strategy, integrated communications and commerce.
Tom's passions lie in championing the future of corporate and brand communications through creativity and innovation while being an active proponent of greater media diversity in Australia's challenged media ecosystem. Tom has served as a juror on a number of industry awards, has been a mentor for the University of Sydney Business School alongside contributions to the Media Federation of Australia, Council for Economic Development Australia, Melbourne Business School's MBA programme and was a founding member of the Australian Influencer Marketing Council.
Caroline Lovejoy, Head of Marketing Communications, Edelman Australia
With over 20 years of experience spanning both agency and in-house roles, Caroline brings deep expertise across the full consumer communications landscapeincluding earned media, influencer strategy, digital, brand activations, and events.
Prior to joining Edelman, Caroline spent nine years at independent agency FORWARD, where she served as General manager and then Managing Director. During her tenure, she played a pivotal role in growing the agencys reputation for strategic, creative consumer campaigns, working with some of the worlds most recognisable brands.
Carolines experience spans multiple sectorsfrom automotive and health to technology and FMCG. She has led integrated campaigns for major clients including Lexus, Sony, PlayStation, Pfizer, Genesis, Unilever, Nestl, and the Australian Beverages Council, delivering work that drives both brand equity and business impact.
Known for her passion for communications and people, Caroline is a collaborative leader who thrives on building high-performing teams and delivering standout, consumer-first ideas that earn attention and drive action.
Bryony Massingham, Client Director - Health & Corporate Reputation, Edelman Australia
Bryony is a highly experienced communications professional with more than 17 years working in leading global agencies across Australia and the UK. Over the past eight years at Edelman, she has built deep expertise in corporate communications and reputation management, specialising specifically in health for the last 5 years.
Bryony's experience spans pharma, MedTech and consumer wellness/OTC, where she has designed and delivered CEO executive profiling programs, business and reform narratives, stakeholder engagement strategies, spokesperson preparation, advocacy campaigns, and worked with senior leaders on reputational challenges spanning health and safety disputes, recalls, right through to TGA investigations and data breaches. She has also led the development of integrated marketing and brand communications strategies for some of Australia's most trusted and well-loved health brands.
|
