Description:
Over the past two years, Google has undergone significant changes in its ranking algorithm, moving towards more sophisticated and nuanced evaluation methods for healthcare websites. With the rise of AI and machine learning, Googles prioritisations have changed but so have consumer search trends.
In this webinar we will cover:
- Googles ranking algorithm transformation to accommodate for AI and the impact we have seen on healthcare brands we manage
- The Shift of Health Discussions to Social Media. How online consumption is shifting across all channels
- The Surge in Self-Care Search Volume lead by consumer distrust and quest for information and the great opportunity this provides for Australian healthcare brands
The online landscape has changed dramatically in the past two years, creating an exciting environment where consumers crave information. By adjusting to Googles algorithm, embracing the self-care trend, and engaging in health discussions on social media, brands can connect more personally and meaningfully with customers, boosting their lifetime value. This webinar aims to equip marketing teams with strategies to thrive in their 2025 online marketing campaigns.
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