Description:
GEO Strategy: Future-Proof Your Search Performance
Webinar Synopsis:
Search is evolving — is your brand ready for it? In a world where AI-driven features are answering questions before users even click a link, the way people discover brands is fundamentally changing. Traditional search tactics aren't enough to stay visible or competitive.
As zero-click results, AI Overviews, and rich snippets dominate more of the search experience, how can marketing and brand leaders ensure their content still gets seen, trusted, and clicked?
This webinar explores Generative Engine Optimisation (GEO) — a practical, future-focused strategy that helps your brand stay visible, relevant, and authoritative in this new AI-powered landscape.
The session aims to:
- Demystify GEO and how it differs from SEO, AEO and AI-O (and all the other catchy acronyms that are popping up)
- Look at the real impact of AI on online performance - is it as important as we give it credit for?
- Give practical steps to future-proof brand discoverability and authority in online search results
Speaker: Ruth Chapman, Group Managing Director, Vine Digit
Ruth leads the agency’s growth in the health sector across Australia, New Zealand, and Ireland. With over a decade of digital marketing experience, Ruth brings a deep understanding of high-performing strategies in the highly regulated healthcare space.
As AI rapidly reshapes how consumers search for and engage with health information online, Ruth and her team have been actively tracking the evolution of Google’s AI features and their implications for brand visibility and compliance. By analysing real-world performance across a portfolio of Australian healthcare clients, she has developed a practical, evidence-based perspective on how marketing leaders can adapt to this shift.
In this session, she’ll share the key patterns her agency has uncovered, along with actionable guidance for brands wanting to future-proof their digital presence in an AI-first search environment.
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